Table of Contents
and Introduction

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How to Gain the Professional Edge Second Edition

Achieve the Personal and Professional Image You Want


In today's volatile employment market qualified men and women vie for jobs and clients against a large pool of talented, capable competitors. How can one be sure to stand out above the crowd?  In the world of business, image can be everything and it is more important now than ever to have strong credentials and a skill, projecting the right image often is the key to success. It is most often appearance and presence that shapes others' opinions of us: ninety-three percent of what is believed about people in business is based upon visual messages such as body language and dress, not on credentials or the content of conversation.

How to Gain the Professional Edge, Second Edition is an invaluable resource that answers a multitude of questions about proper behavior, dress, attitude, and image to help readers improve their professionalism and open doors to advancement.

This completely updated edition is perfectly suited for anyone wanting to get ahead and stay ahead and covers technological advances, networking, stress management, assertiveness, effective self-promoting, healthy lifestyles, making a difference in your job, and many other vital topics.   Chapter titles include

  • "Critical First Impressions"
  •  "Do You Hear What You Are Not Saying?"
  • "Social Graces in Business Places"
  • "Tune Into Technology"
  • "You Are What You Wear"

How to Gain the Professional Edge, Second Edition is the perfect guide for recent graduates, those entering the workforce for the first time, established professionals looking to hone their skills, and anyone looking to gain the professional edge.

Featured on the Drew Carey Show

Drew Carey
"I never thought I would say this to a book, but I want you."

- Drew on the Drew Carey Show

A popular resource for corporations and individuals alike: How to Gain the Professional Edge, first edition, helped thousands of individuals and was "loved" by Drew Carey, who centered an episode of "The Drew Carey Show" around the book.

Comments on How to Gain the Professional Edge

"Sue’s advice is grounded in reality and is a valuable resource for both emerging leaders and experienced pros."

Cyndi L. Lesher, Vice President and Chief Administrative Officer, Excel Energy.

“Every graduate should be given a copy of How to Gain the Professional Edge along with their diploma! This book is "chock-full" of rules of behavior that can enhance the opportunities for success in one’s career."

Trudy Rautio, President, Carlson Hotels Worldwide-The Americas.

“We give a copy of How to Gain the Professional Edge to all of our new hires, and with this new edition, I wish I could make it mandatory for people to superglue Sue's book to their hand.”

Elizabeth Spencer, Manger, Larson Allen

“Concise and to the point, Sue Morem offers practical strategies you can put to work immediately.”

MartinYate, author of Knock ‘Em Dead, The Ultimate Job Hunter's Guide

“…Chock-full of information, tips and anecdotes on how to build your career and avoid the pitfalls that can derail your plans and future opportunities.”

Helena Douglas, Executive Director, Clemson University, Off-Campus, Distance and Continuing Education

“…Finally a book that does it all. Sue Morem has put together the most comprehensive book I have ever read regarding personal communication and presentation."

Lawrence Alter, President, L.D.A. Enterprises, Author and nationally recognized outplacement provider

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